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Policy on crowdfunding/peer-to-peer fundraising at VCU

I. Introduction

  1. 1. The following policy applies to crowdfunding and peer-to-peer campaigns or projects undertaken by any individual associated with Virginia Commonwealth University (staff, faculty, students, volunteers, alumni or administrators) using or planning to use a third-party crowdfunding or peer-to-peer vendor, portal or service provider.

  2. 2. Generally, crowdfunding is the practice of funding a project or campaign by soliciting relatively small donations of money from a large number of people, typically via the Internet.

II. Policy

1. Use of crowdfunding to raise funds to support Virginia Commonwealth University as described in this policy and accompanying campus crowdfunding procedures is subject to all Virginia Commonwealth University and Office of Development and Alumni Relations rules, policies and compliance regulations and state and federal law. 

2. VCU’s name, branding and/or logo may not be used without prior written approval by Development and Alumni Relations in conjunction with University Marketing.

3. Campaigns or projects that use VCU resources, or affiliate themselves with VCU in any capacity, must receive institutional approval from Development and Alumni Relations in conjunction with University Marketing.

4. VCU email or mailing lists must not be used without previous approval by the appropriate official within the Office of Communications in Development and Alumni Relations.

III. Terms and Conditions

1. VCU Development and Alumni Relations, in its sole discretion, will select the participating projects. The foundation reserves the right to discontinue an active fundraiser at any time for any reason, without notice, including without limitation because of an individual's failure to comply with the university’s and DAR’s policies (such as the prohibition of the use of gift premiums). 

2. All participating groups and individuals are required to comply with DAR policies and procedures for the solicitation of gifts. 

3. All funds raised must be directed to the VCU Foundation, School of Business Foundation, School of Engineering Foundation or the MCV Foundation for deposit. All monies raised will be used for the stated intention of the fund identified in the solicitation. 

4. Gift premiums  are not to be used to induce charitable contributions. Incentives and sales such as, without limitation, bake sales, T-shirt giveaways, car washes or similar events or activities are not permissible. 

5. Volunteer fundraisers are strictly prohibited from keeping any portion of the funds raised as profit or compensation.
Upon selection, all applications must own the copyrights or have legally obtained the copyrights, to all media you upload.

IV. Related Policies and Websites

Virginia Commonwealth University engages in crowdfunding and peer-to-peer fundraising. See   

Research policies and procedures, including, but not limited to, the use of human subjects or animals in research, conflicts of interest, and access to and retention of data. Available at

Development and Alumni Relations Policies:

Information security policies, procedures, and guidelines. Available at

Credit card process overview:

Use of Student email policy:

Conflicts of Interest and Commitment:

Effective Date
Thursday, June 3, 2017